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Welcome to “Confidence Avenue”! 

Writer's picture: Jerilyn HarperJerilyn Harper

Welcome to a space where fashion and beauty are used as tools to highlight the confidence that’s already inside of every woman. Before we dive in, here’s our housekeeping rules for the “Confidence Avenue”: 

  • We read and we don’t judge but we may throw shade: I’m here for all fashion and beauty trends  

  • We’re all girl’s girls which means we highlight women-owned and minority-owned business because that’s just what a girl’s girl does. 

  • We provide honest feedback and reviews. That’s certified coming from a former Girl Scout honor.


Now that’s out of the way, you are officially a resident of Confidence Avenue. Here are what you can expect here: 

  • News/Trends: We talk about what’s hot on the streets on fashion and beauty to keep you in the loop. 


  • Directories: Shopping, anyone? This is your go-to guide for discovering the best spots to shop and snag the must-haves in fashion and beauty.


  • Deep Dives: Love falling down a rabbit hole? So do we! From thought-provoking takes to detailed explorations, we’ll go there together


So, grab your favorite latte or tea, settle in, and let’s take a stroll down Confidence Avenue where style, beauty, and unapologetic confidence meet.

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